HELPING BRING YOUR VISIONS TO LIFE
At Atlasta, we bridge the gap between creativity and functionality to help brands bring their retail visions to life. From concept development and spatial planning to full-scale construction and final delivery, our team guides you through every stage of the retail build process. With a sharp eye for detail, a deep understanding of brand identity, and a commitment to purposeful design, we collaborate closely with clients and their design teams to create spaces that are both visually compelling and operationally efficient.Bringing your vision to life, one square foot at a time.
RETAIL
OPERATIONS
Merchandising & Brand Activations with intent to sell
Space Planning through an operational lens
Merchandise Planning
In-Store Graphics & POP development
Window concepts
Vendor and Brand Activations, Pop-up Shops
Standardized Document Creation
PROJECT
MANAGEMENT
Specializing in retail store openings & renovations
Working with architect, designer, and in-house team.
On-time delivery.
On budget builds with value-engineering expertise.
Talented and creative Visual Merchandising support network available
Fixture & Millwork Design with a range of industry leading suppliers & manufacturers
SMALL BUSINESS
DEVELOPMENT
Helping your small business grow
Strategic Planning for Scale
Operational efficiency and process implementation
Budget Build & Management
Business Development
Tactical Execution
...Because sometimes you just need a little help
(or a lot)
KRISTEN HAENNEL
Kristen is a seasoned retail professional with 20+ years of experience spanning regional operations, visual merchandising, store design, and project management. Most recently serving as Vice President of Visual Experience for a multi-banner retail company, giving her a deep understanding of both strategic leadership and in-store delivery. Known for her refined execution and sharp eye for detail, she brings together creative vision and operational precision to deliver impactful results.In 2024, Kristen founded Atlasta Consulting with the mission of helping retail brands grow and scale strategically, with a particular focus on expansion across Canada. Drawing on her extensive experience, she has led more than 50 successful store openings and renovations, guiding every phase from initial concept to grand opening. Atlasta offers expertise in new store development, visual strategy, process optimization, and scalable retail solutions—ensuring brands achieve operational excellence while preserving the integrity of their customer experience and identity.Kristen is passionate about partnering with brands to build memorable, customer-centered experiences across diverse markets. She holds an Honours Bachelor of Business Administration (BBA) and brings a unique blend of business insight and creative sensibility to every engagement.
what's in a name?
Throughout my childhood I spent every Friday night at my grandparents farm. I'm an only child [see: my parents needed a break] and I adored my Poppy & Nana, I couldn't wait to get there Friday after school and I hated leaving on Saturday morning.They had a beautiful horse farm in Effingham that they took great pride in. My grandfather had always wanted a farm and his love for it came through in every detail - the horses were meticulously groomed and cared for, the fences were always painted, the lawn was always mowed (often by me). Before he had a farm he had a retail store that specialized in tailored suiting and menswear. After selling the store, doing a 180 and diving head first into the horse business he fondly named it.....Atlasta Farm (at-last-a-farm).You get it.
I made a pivot from my corporate job in the summer of 2024 to take a chance. To double down on my years of learning and experience. It was a tough decision, one that sometimes scares me today. When thinking of name for this next chapter, Atlasta was the only one that spoke to me. It had history.
History that spoke to me, mirrored me, and challenged me.From my grandmother, I honed keen eye for detail and an appreciation for aesthetics. From their time on the farm, and of course, my parents, I learned the value of hard work - that some jobs aren't glamourous but need to be done, and the reward of building something great is worth the occasional pain endured.Let's build Together.
A picture is worth 1000 words
